DRAGONS' Den fans were left gobsmacked after Touker Suleyman and Steven Bartlett clashed furiously in a heated row on Thursday's epsiode.
The two entrepreneurs came to blows over a disagreement about a bum wiping business called Wype - leaving their fellow Dragons in complete shock.
First up in the Den was couple Giorgia and Eli who brought along their cleansing gel which transforms a sheet of regular toilet paper into an environmentally friendly wet wipe.
Giorgia explained: "After all, dry doesn't clean. You wouldn't clean your dishes with a dry wash cloth.
"And certainly if you had poo on your arm you wouldn't be satisfied with just wiping it with a dry tissue.
"So why do we feel any different about toilet paper?"
She said that 11 billion wet wipes are used each year and hundred of thousands are flushed, which causes 300,000 sewer blockages every year.
They designed a specially formulated 99 per cent natural gel which can be applied onto regular toilet tissue to turn it into an efficient biodegradable and flushable toilet wipe.
But the Dragons were concerned about the difficulty in changing consumer buying habits and other existing competitors.
It then suddenly all kicked off with Touker slamming Steven's business acumen.
Entrepreneur Touker told the guests that he was big in the baby business and asked it they had sold it to baby retailers.
He offered them some advice saying: "I think you might find that the children and baby market is easier.
"Parents will talk about their babies cleaning their bottoms, much easier."
Steven then interjected saying: "I don't think so."
An alarmed Touker hit back: "Sorry?"
"I think you've positioned yourself in the least saturated market. Otherwise, you're in there with bloody talcum powder and all of these other children's products," Steven explained.
However, Touker was having none of it and fired back: "No, but what I'm saying here is that if you've got mothers who are very eco-minded and who are using wipes, then they now see that they can get round this problem."
Steven then responded: "I tend to disagree with Touker's point."
A furious Touker became animated as he yelled: "Never disagree with me cos I've got a lot more experience than you've got."
A baffled Steven responded: "Social media?"
But a furious Touker hit back: "What do you know about business?"
His comment left Steven in shock, with him defending himself saying: "What do I know about business Touker?
"I built a £300 million business at 28-years-old."
"Oh come on please," a frustrated Touker remarked.
"What did I say?" Steven exclaimed.
Touker then abruptly told him to "carry on" and to continue talking about social media.
Steven added: "As I was saying before Touker got triggered there. I tend to disagree with Touker about the positioning and the narrative."
The rest of the Dragons were horrified by the shock outburst.
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The fiery clash also sent social media into meltdown with fans suggesting that there may be boiling tensions between the pair behind-the-scenes.
One wrote: "Wow, that heated row between Touker and Steven was insane. They clearly have some major issues that go deep. #DragonsDen"
Another posted: "OMG what the hell is going on between Steven and Touker on tonight's episode - they've exploded at each other. #DragonsDen"
A third shared: "Touker gonna need some Aloe for that burn. #DragonsDen"
"Touker was out of order, clearly threatened by a younger dragon being in the den.#DragonsDen," someone else commented.
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"Touker v Steven was nasty. I'm very much on team Steven. #DragonsDen," another added.
Another tweeted: "Touker hating on Steven cos Steven is worth more than him at 28 years old. #DragonsDen"
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